Invest in America's 500 Best Companies with One Purchase

VOO is a simple "one-stop" stock investment that lets you own a piece of 500 of the biggest U.S. companies, making it easy for beginners to grow wealth over the long term.

BEGINNER VIEW

What is VOO?

Understanding the basics of America's most popular index fund

ETF That Tracks S&P 500

VOO is an ETF (exchange-traded fund) from Vanguard that tracks the S&P 500, an index of about 500 large U.S. companies like Apple, Microsoft, and Amazon.

Own 500 Companies at Once

When you buy one share of VOO, you are indirectly buying very small slices of all those companies at once—instant diversification in a single purchase.

Passive & Long-Term

Because it is "passively" managed (it just follows the index instead of trying to pick winners), it is designed to be a long-term, low-maintenance investment.

The Simple Philosophy

VOO is built to follow the overall U.S. stock market (through the S&P 500) rather than trying to beat it, which keeps costs low and the strategy straightforward. It's the "set it and forget it" approach to building wealth.

Apple
Microsoft
Amazon
+ 497 more
KEY BENEFITS

Why VOO is Perfect for Beginners

Low costs, diversification, tax efficiency, and ease of use

Why VOO is Cheap to Own

  • 0.03% expense ratio — roughly $3 per year for every $10,000 you invest
  • Many actively managed funds charge 0.50%–1.00% or more ($50–$100 per year on $10,000)
  • Over decades, that fee difference compounds: keeping an extra 0.5%–1.0% per year can mean tens of thousands more in long-term returns

Annual Fees on $10,000 Investment

VOO (0.03%) $3/year
Average Fund (0.50%) $50/year
High-Cost Fund (1.00%) $100/year
Technology
Healthcare
Financials
Energy
Consumer
Industrial

Diversification

Spreading Out Your Risk

  • By holding ~500 companies across many sectors, VOO reduces the risk that any single company can severely damage your portfolio
  • Market-cap weighted: bigger companies make up a larger share; strong performers naturally grow while weaker ones shrink
  • Benefit from long-term growth without researching individual stocks

Tax Efficiency

  • ETF structure avoids distributing lots of capital gains each year
  • You typically owe taxes mainly on dividends and gains when you sell
  • No surprise capital-gains payouts every year
  • More of your money stays invested and compounding

Liquidity & Ease of Use

  • Trades like a stock during market hours
  • Very high trading volume and tight bid-ask spreads
  • Easy to buy or sell without moving the price
  • Start with one share or fractional shares—no big minimum
PERFORMANCE

Growth, Dividends & Real Numbers

Historical performance and concrete return examples

Historical Performance Overview

15-16%
5-Year Annualized Return
13-14%
10-Year Annualized Return
~14-15%
Since Inception Average

Quarterly Dividends

VOO pays quarterly dividends, which you can reinvest. Reinvesting dividends is a major driver of compounding over many years—this is how wealth really builds!

Concrete Return Examples (Year by Year)

2013
+29.7%
2018
-6.3%
2019
+28.7%
2021
+27.0%
2022
-19.5%
2023
+24.3%
15 Years
13/15 ↑

Key Insight: Over the last 15 years, VOO had positive returns in 13 out of 15 years. This is why a buy-and-hold investor benefits from staying invested through both good and bad years.

The Power of Compounding

A real-world example of long-term investing

Initial Investment (2016) $10,000
Value by Late 2025 ~$45,000
+350%
Total Gain

Thanks to both price gains and dividends compounding over ~9 years

COMPARISONS

VOO vs Sector ETFs

VOO = whole market • Sector ETFs = one slice of the market

ETF (Focus) What it Owns 10-yr Return Typical Drawdowns Expense Ratio
VOO
VOO
500 large U.S. companies (all sectors) ~13-14% Moderate (~-20%) 0.03%
VGT
Tech ETF
Mostly technology stocks ~18-19% Larger, sharper drops ~0.10%
XLE
Energy ETF
Oil & gas companies ~5% Very large swings ~0.09%
XLF
Financials ETF
Banks, insurers, financial firms ~10% Bigger sector drops ~0.09%

Sector ETF Risks

  • Can outperform in certain cycles but crash harder when sector falls out of favor
  • Often experience deeper drops (30-40% in rough years)
  • Harder emotionally and financially for beginners to ride out

VOO Advantages

  • Owns many sectors at once for smoother long-term growth
  • Better risk-adjusted returns for hands-off investors
  • Lowest expense ratio at just 0.03%

Risk, Volatility & How to Think About Them

-20%

VOO can drop 20% or more in a bad year—this is normal equity-market volatility, not a flaw

10-20+

Years is the key time horizon. If investing for retirement, drops are usually temporary bumps along an upward trend

Stay Put

The best strategy is to hold through both good and bad years. Time in the market beats timing the market

STRATEGY

How Beginners Commonly Use VOO

Simple, proven strategies for long-term wealth building

"VOO and Chill" Strategy

Many investors use VOO as their core holding—buy regularly, reinvest dividends, and hold for decades.

Set it and forget it!

Dollar-Cost Averaging

Invest a set amount every month or paycheck. This smooths out the price you pay and reduces "timing" stress.

$500/month example

Retirement Accounts

VOO fits especially well in IRAs, 401(k)s, and taxable accounts for passive investors.

Tax-advantaged growth
INDEX CHANGES

S&P 500 Updates & Rebalancing

Understanding how and when the index changes

The Schedule (When)

Quarterly Rebalancing

Four times a year—March, June, September, December. Changes become effective on Monday after the third Friday.

Ad-Hoc Corporate Actions

Changes can happen anytime for mergers & acquisitions, spin-offs, or bankruptcies.

The Criteria (Why)

Market Cap: $18.0 billion+ unadjusted market cap
Profitability: Positive earnings over 4 quarters
Liquidity: High volume, 50%+ public float
Sector Balance: Match actual economy sectors

2025 S&P 500 Changes

Quarter Effective Date Added Removed Context
Q1 March 24, 2025
DoorDash (DASH) TKO Group (TKO) Williams-Sonoma (WSM)
Companies with shrinking market caps DoorDash met profitability criteria after years of revenue growth
Q3 Sept 22, 2025
AppLovin (APP) Robinhood (HOOD) Emcor Group (EME)
MarketAxess (MKTX) Caesars (CZR) Enphase (ENPH)
AppLovin & Robinhood saw massive stock rallies in 2025
Q4 Dec 22, 2025
CRH plc (CRH) Carvana (CVNA) Comfort Systems (FIX)
LKQ Corp (LKQ) Mohawk (MHK) Solstice (SOLS)
Carvana rebounded from near-bankruptcy to profitability

The "Index Effect"

When a stock is added, every ETF like VOO must buy it immediately, creating temporary demand surge and price "pop."

Selling Pressure

When stocks are removed, index funds are forced to sell their shares, creating downward pressure on the stock price.

Front-Running

S&P announces changes ~2 weeks early, so active traders often try to "front-run" by buying additions early.

VIDEO CONTENT

Learn with Video

Watch our educational content on YouTube to accelerate your investing journey

Featured Video

VOO Explained: The Ultimate Beginner's Guide

Everything you need to know about VOO in under 10 minutes. Perfect for complete beginners who want to start investing today.

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Ready to Start Investing?

Follow these simple steps to begin your investing journey with VOO

1

Open a Brokerage Account

Choose a low-cost broker like Fidelity, Schwab, or Vanguard

2

Fund Your Account

Transfer money from your bank—start with whatever you can afford

3

Search for VOO

Type "VOO" in the search bar and click buy

4

Set Up Auto-Invest

Schedule recurring purchases and let compound interest work

Important Disclaimer

This website is for educational purposes only and does not constitute financial advice. Past performance does not guarantee future results. All investing involves risk, including possible loss of principal. Please consult with a qualified financial advisor before making investment decisions.