About Us

We Believe Investing Should Be Plain & Simple

Our mission is to cut through the noise and give you a clear, honest path to building long-term wealth—no jargon, no gimmicks, no gatekeeping.

The Financial Industry Has a Complexity Problem

Let's be honest: Wall Street profits when you're confused. Complex products with hidden fees, endless stock tips, and financial "experts" speaking in code—it's designed to make you feel like you need them.

Most people never start investing because they think it's too complicated. Others pay thousands in unnecessary fees because they don't know any better. And too many chase "hot stocks" only to watch their savings evaporate.

This isn't an accident. It's a business model. And it's not built for you.

Hidden Fees

The average investor pays 1-2% in fees annually. Over 30 years, that can eat up 40% of your returns.

Confusing Jargon

"Alpha," "derivatives," "quantitative easing"—designed to exclude, not educate.

"Hot Tips" Culture

Chasing trends and meme stocks is gambling, not investing.

The Plain & Simple Philosophy

We're here to prove that you don't need a finance degree or a Wall Street advisor to build real wealth.

Low-Cost Index Funds

A simple 3-ETF portfolio can outperform 80% of actively managed funds over time. We show you exactly how to build one—and why it works.

Consistency Over Time

We don't try to time the market. We invest regularly, ignore the noise, and let compound growth do the heavy lifting over decades.

Patience & Discipline

Boring is beautiful. The most successful investors aren't the smartest—they're the ones who stick to the plan when others panic.

What You'll Find Here

Free, no-strings-attached resources designed to take you from confused to confident.

FAQ Guides

Straightforward answers to the questions every beginner asks—without the condescension.

Strategy Deep-Dives

Detailed breakdowns of the "why" behind index investing, asset allocation, and more.

Beginner's Roadmap

A step-by-step guide to opening your first account and making your first investment.

Tools & Calculators

See how compound interest works and calculate what your money could grow to.

Our Core Investing Truths

These are the principles we stand by. No exceptions.

1

Time in the market beats timing the market.

Nobody can consistently predict the market's ups and downs. The people who build wealth are the ones who stay invested—through recessions, corrections, and panics.

2

Fees are the silent killer of returns.

A 1% fee might not sound like much, but over 30 years, it can cost you hundreds of thousands of dollars. We prioritize low-cost investments above all else.

3

Diversification is your only free lunch.

Don't put all your eggs in one basket. A diversified portfolio protects you from catastrophic losses while still capturing market growth.

4

Investing is for everyone—not just the wealthy.

You don't need $10,000 to start. You can begin with $50. The most important step is the first one. Financial freedom is a tool, and you deserve access to it.

Founder Photo
Who's Behind This?

Hi, I'm Vince.

I am not a hedge fund manager. I'm a Software Engineer who spent the last 20 years obsessed with optimizing my own finances.

When I started investing, I was overwhelmed by the jargon and the conflicting advice. I realized that 90% of the financial industry is designed to make simple things look complex so they can charge you fees.

I built Plain & Simple Investing to be the resource I wish I had when I started: transparent, data-backed, and completely free of "get rich quick" nonsense.

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How We Ensure Accuracy

Data-Backed Research

We don't guess. Our articles rely on historical market data, SEC filings, and peer-reviewed academic studies (like the Trinity Study).

Unbiased Reviews

We do not accept payments from brokerages to write favorable reviews. If we recommend a tool, it's because we use it.

Ready to Take Control of Your Financial Future?

You've already taken the hardest step—deciding to learn. Now let's turn that curiosity into action. Start with our beginner guides - Frequently Asked Questions, and in 15 minutes, you'll understand more than most people learn in years.

Read Our FAQ

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